Digital / Multi-Platform Messaging
Betsey Johnson + Urban Outfitters
Betsey Johnson + UO was a 2019 women’s Spring dress partnership at Urban Outfitters. Using collage elements indicative of Urban’s current brand identity the Betsey Johnson partnership incorporated a textural poster concept evoking a spirited modern take on the 90s vibes. The art and imagery was adapted for email, site module messaging, lookbook, page banner and paid media applications for UO North America.
COMPANY Urban Outfitters ROLE Designer PHOTOGRAPHY Oscar Ouk
Campaign Concept
Lookbook